---
title: Unlocking First-Order Profitability
description: Join us for a live conversation with the finance & marketing leaders of Hexclad, to understand the importance of first-order profitability.
image: https://webinar.commonthreadco.com/hubfs/Bridges_Blog_Header.jpg
---

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# Unlocking First-Order Profitability

Join us for a live conversation with the finance & marketing leaders of 9-figure cookware brand, Hexclad. We'll deep dive into the importance of understanding first-order profitability.

###### **Wednesday, August 14th** | 10am PT

[Reserve Your Spot](https://zoom.us/webinar/register/WN_2GYb9YjITFaT5di66WEITA)

![Taylor Holiday, Host | Common Thread Collective](https://webinar.commonthreadco.com/hubfs/Taylor_Holiday_Full_Logo.png "Taylor Holiday, Host | Common Thread Collective")

![Connor Rolain, Head of Growth | Hexclad](https://webinar.commonthreadco.com/hubfs/Connor_Rolain_Full_Logo.png "Connor Rolain, Head of Growth | Hexclad")

![Jeremy Cervantes, Operations & Finance Manager | Hexclad](https://webinar.commonthreadco.com/hubfs/Jeremy_Cervantes_Full_Logo.png "Jeremy Cervantes, Operations & Finance Manager | Hexclad")

## Welcome to Bridges

![Live](https://webinar.commonthreadco.com/hubfs/live-icon.svg "Live")

An open-dialogue series by Common Thread Collective that serves to highlight how different organizations have bridged the gap between finance and marketing firsthand, by unpacking real world experiences between the leaders.

### Speakers

![Taylor Holiday](https://webinar.commonthreadco.com/hubfs/Host_Taylor_Holiday.png)

### Taylor Holiday

CEO  
@ Common Thread Collective

Taylor has been the CEO of an ecommerce growth agency, Common Thread Collective (CTC) for 12 years. They work with brands like Native, APL, and Solo Stove among many others. He's also a founder and partner in several digitally native brands.

![Connor Rolain](https://webinar.commonthreadco.com/hubfs/Host_Connor_Rolain.png)

### Connor Rolain

Head of Growth  
@ Hexclad

Connor has been running growth at Hexclad for almost 2 years. Prior to that, he worked in various growth marketing and media buying roles for 6 years, even owning his own agency and shop.

![Jeremy Cervantes](https://webinar.commonthreadco.com/hubfs/Host_Jeremy_Cervantes.png)

### Jeremy Cervantes

Operations & Finance Manager  
@ Hexclad

Jeremy has been leading Finance & Operations at Hexclad since 2022. Prior to that, he worked as a consultant at Deloitte and a finance & accounting analyst.

#### Thanks to Our Sponsors

[![Zamp](https://webinar.commonthreadco.com/hubfs/zamp-logo.svg "Zamp")](https://zamp.com/)

[Zamp](https://zamp.com/) is a managed sales tax solution that makes sure you never have to touch or think about sales tax again.

[![Finaloop](https://webinar.commonthreadco.com/hubfs/finaloop-logo.svg "Finaloop")](https://www.finaloop.com/)

[Finaloop](https://www.finaloop.com/) is an ecommerce accounting software + service that provides real-time bookkeeping for DTC, multichannel & wholesale businesses.

## Join Us Live

#### Wednesday, August 14 | 10AM PT

[Reserve Your Spot](https://zoom.us/webinar/register/WN_2GYb9YjITFaT5di66WEITA)

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