How To Turn Your Marketing Calendar Into a Financial Forecast.
If you’re a CFO building forecasts without full visibility into marketing’s plan — this session is for you.Finance and Marketing are both essential for forecasting profitable growth: revenue starts in the marketing calendar.
•The bridge between them frequently breaks, leading to disconnected plans and inaccurate forecasts
• Model accuracy ultimately depends on the revenue-generating actions Marketing executes in the real world
You'll learn how to...
- Connect marketing actions to financial outcomes
- Combine qualitative planning with quantitative modeling
- Create alignment across your finance and marketing teams
... so you can plot, pivot, and profit with clarity all year long.

Brands We've Worked With
Who Should Attend?
- CFOs and finance leaders at 7–9 figure ecommerce brands
- Founders managing finance strategy and forecasting
- Operators looking to better connect financial frameworks with growth and performance
Fulfil is the ERP trusted by leading ecommerce brands to connect operations and finance with complete accuracy and real-time visibility.
⭐ 5-star rated on the Shopify App Store
- A central source of truth for accounting, inventory, orders, fulfillment, and purchasing
- No middleware. No consultants.
- Real-time data and automated reconciliation so you always know your numbers

Reserve your (free) seat
Seats are limited and reserved for brand finance leaders ready to plan smarter for 2026.
